Top Features You Should Use to Promote a Fashion Business on Facebook
With the emergence of Facebook, many businesses flocked to the platform as it proved its efficacy in promoting businesses. Fashion takes up a considerable portion of the conversations on the platform, with hundreds of thousands of fashion-related Facebook groups across the globe, according to Facebook.
There is no better time to start promoting your fashion business on Facebook. Facebook provides several features to help fashion businesses generate revenue and attract prospects, which we’ll discuss in our article.
Create an inviting business page
One of the most important handy tools on Facebook is business pages. You can set up a Facebook page for your business to show your audience your products and stay connected with them. Your business page is the space where you can use all materials that will help drive potential customers.
Focus on the layout of your page and make it appealing to visitors so that it will stick in their minds. A Facebook business page helps implant a visual identity in your consumers’ minds and keeps you updated with their needs and interests as long as you keep the engagement.
Make sure to post content on your page that is constantly engaging and diverse, from branded content to user-generated one. Use the page’s features like stories, reels, and polls to display the products and learn what attracts your followers, in addition to trending hashtags that let fashion followers see your content.
Retarget potential customers with Facebook ads
Create Facebook ad to increase the reach of your brand and get new followers. There are different kinds of ads, but for the fashion business, a carousel ad is a perfect choice as you can upload up to 10 photos and videos in one ad, which displays a sundry collection. Besides the possibility of inserting a link within each one. Other kinds of Facebook ad formats are image, video, instant experience, and collection
Collaborate with influencers
Influencers in the fashion industry, models, and beauty experts greatly impact your targeted audience. They inspire their audience on how to wear, what is trending, and, most importantly, where to shop. Influencers can convince the masses to consider your brand and encourage them to purchase. Also, you will be able to convert a huge number of their followers into your page.
Keep up the engagement trends with competitions
Competitions have proved to be successful and have shown amazing business results. Publishing offers and discounts and announcing competitions regularly will grab your followers’ attention and keep them engaged. Competitions also help in reaching new followers and turning them into prospects. After all, people love winning prizes and getting over a charming, inviting offer couldn’t be that easy.
Find your niche and connect with them
On Facebook, you can search among thousands of communities and pick the ones where your fans exist. Start a conversation with them, engage, and build warm relationships. This way, they will establish a more trusted vision of your brand. Furthermore, good communication demonstrates rapport and helps build bonds, which will turn these masses from fans into brand loyalists.
Live videos make an ideal feature to enhance trust and credibility and encourage engagement. You can make use of this feature to capture moments from the workday, behind-the-scenes shoots, or for the sake of displaying products. All in all, going live is helpful to catch the attention of your audience and bring them to gather on your streaming.
Use a chatbot along with page messaging
A chatbot can respond to consumers’ inquiries and guide them in selecting a suitable style. Chatbots can be very helpful as they can work 24/7, they can speak multiple languages, and can handle multiple conversations at the same time.
However, you still need to follow up with your customers as some issues need to be handled by a human from one point. From another point, human-human communication is essential to foster loyalty and trust with customers, and this feature is already available for free through the Messenger app.
Create a private group
Businesses, especially fashion ones, rely heavily on Facebook groups to promote their goods. In a Facebook group, you can invite your customers to join your community, where you will publish updates about items’ availability, share opinions with group members, and stay in contact with them.
As you can see, these are some of the features you can use to advance your business and reach prospects who already use the platform. Facebook features are countless; the more you use, the more new helpful features you will discover. Moreover, the platform is constantly updating its existing features besides delivering new ones from time to time, so it is wise to keep an eye on its updates to make the most out of them.