Our Favorite Beauty Brands in 2024

Your skincare routine is only one part of how you look after your skin. There are other things to consider, aesthetically and with skin health and functionality in mind — like your makeup. A combination of excellent beauty products and an effective skincare routine is the way to both look and feel your best, and we’ve got all the brand recommendations that you need.

Fresh

Fresh is all over social media, so you’ve probably heard of the brand before. It is well known for its plant-powered approach to skincare and for creating formulas (and often patented components) that are highly effective for various skin types and conditions.

Fresh offers a luxury skincare experience at a more reasonable price than many other brands. From the packaging, which exudes sophistication, to the high-quality ingredients in every Fresh formula and the option to purchase a jumbo seized product (not applicable to their entire range) for better value for money, this skincare brand is all about looking after their customers.

The brand is particularly well-known for their face moisturizer products that perform on several levels: adding and locking in hydration, keeping the skin barrier healthy and functional, minimizing the visible signs of aging, and helping to deal with issues like hyperpigmentation and dull complexion.

Elemis

Elemis has been rated as a top luxury British skincare brand, and it’s easy to see why. Their groundbreaking and innovative formulas, including biological activities, keep Elemis in the top spot, and their customers return to repurchase their favorite products.

Backed by verifiable science and featuring ingredients from above and below the Earth’s surface, this world-renowned brand can transform your skincare routine.

Image1

The Pro-Collagen Cleansing Balm is such an effective product and so pleasant to use that it was a CEW UK Beauty Awards winner in 2021. Cleansing, soothing, nourishing, and bolstering your skin in one simple step is an appealing way to augment your skincare routine.

Elf

Elf (or Eyes Lips and Face) Cosmetics is a huge favorite among the TikTok crowd for its impressive array of easy-to-use makeup products and skincare tools. Their “look good, feel good” ethos extends not only to the aesthetic appeal that the brand helps its consumers achieve but also to the fact that every one of their products is 100% vegan and cruelty-free all over the world.

Elf is about owning your beauty, and the brand looks to consumers to drive new product concepts and functionality. The range offers products for no-makeup makeup people and maximalists who like a full, bold look. The best parts? The non-clogging ingredients and the very affordable price point.

L’Oreal

L’Oreal needs no introduction. Many of us have grown up reading about this beauty giant in magazines that the next generation now uses for school project cutouts, but that doesn’t mean the brand is “old” or out of touch with the modern consumer. L’Oreal’s reputation as a top affordable beauty and skincare brand worldwide has been tried and tested and not been found wanting.

The brand’s well-known Revitalift range is all you could ask for in the fight against the visible signs of aging, and their Radiant Smoothing Wet Wipes are the height of convenience for those who like multifunctional steps in their routine: cleanse and exfoliate at the same time.

Sol De Janiro

Named for the January sun (the hottest part of summer in the brand’s native Brazil), Sol De Janiro is a brand that gets all the beauty bloggers talking whenever a new product is released.

The sunny and bold branding on each item lines up perfectly with the brand’s young, healthy, happy aesthetic. Being your best self is what Sol De Janiro is about, and their products reflect that.

Brazilian Bum Bum Cream is likely the brand’s best-known product and a perfect choice for the summer months that the brand is centered around, as sun-soaked skin can become tired, irritable, and damaged if not correctly cared for. This rich body cream visibly smooths and tightens your skin while nourishing it thoroughly with ingredients like cupuaçu butter guaraná extract and açaí oil.

NYX

NYX rose to popularity in print magazines like Seventeen and Teen Vogue. The brand launched in 1999 when all drugstore makeup brands had similar, unattractive branding and made a place for themselves as an edgy, trendy brand that was affordable but effective and reliable. Aesthetically, the brand is loud and vivacious, but it offers products to suit all tastes.

Image3

The product formulas are of professional quality and developed in LA. However, the brand still has an extensive offering that stays updated with pop-culture events and trends that demand correlating makeup products. The Beetlejuice Beetlejuice Sandworm Swirl Butter Lipgloss is an excellent example of a pop-culture tie-in that works for the brand and its customers.

PLouise

PLouise knows how to fill a gap in the market and do it in a way that retains its customer base because of incredibly well-developed formulas that deliver on what they promise while still giving our skin room to breathe. Offering skincare and makeup and being equally good at both is no mean feat, but PLouise manages it with exemption.

Fun is the name of the game and the brand. It’s targeted at a younger demographic, with cutesy, in-your-face branding that may make more mature customers a little nervous at first sight. However, their makeup brushes are luxury incarnate, gentle pink, soft, and effective — a purchase that will last a long time.

The Ideal in Beauty

Skincare and beauty work together, which is something that each of these brands has gotten down to an art. Choosing from our list of favorites will give you access to some of the most influential and aesthetically pleasing products on the market — what’s not to love?